As AI reshapes every corner of the business landscape, leaders everywhere are grappling with the same fundamental questions: Which tools actually drive productivity? What should we build versus buy? How do we cut through the noise to find solutions that truly deliver?
At OpCo, we've always focused on investing in startups building products that solve enterprise pain points, and feedback from our Operator LPs has always helped inform our investment decisions. As the pace of AI innovation ramps up, that collaborative approach has become more critical than ever. Many of our portfolio companies have developed or launched new products, updates, and features - in many cases based on direct feedback from our operators (and so it’s no surprise that many have become customers!).
Starting with go-to-market (fresh off our GTM Product Showcase last month), we'll be sharing curated toolkits of the products and solutions that are getting traction. If any of these strike a chord, reach out for an intro!
Marketing
COMPOSABLE CUSTOMER DATA PLATFORM
What They Do
Hightouch is the leading Customer Data Platform (CDP) helping companies activate their data warehouses for marketing and sales.
Why It Matters
Hightouch’s platform enables businesses to sync customer data directly to over 200+ marketing and sales tools (including Salesforce, HubSpot, Google Ads, and Facebook Ads) without requiring engineering resources. Their Reverse ETL technology turns the data warehouse into a single source of truth for customer data, allowing marketing and sales teams to create highly personalized campaigns, improve lead scoring, and drive better customer experiences.
What’s New
Hightouch recently launched their newest product, AI Decisioning, to leverage AI agents to optimize every customer’s journey, using approved content to deliver personalized communications across channels like email, push, in-app, and advertising.
FULL-FUNNEL ATTRIBUTION FOR GTM TEAMS
What They Do
RevSure is a predictable pipeline health and acceleration solution that enables marketing teams at B2B companies to see a simple, real-time view of the entire marketing and sales funnel.
Why It Matters
RevSure helps mid-market and enterprise Go-To-Market teams understand if their activities generate the right amount and quality of pipeline. The platform uses AI to provide actionable intelligence and recommendations for increasing volume, optimizing campaigns, and converting more leads into qualified opportunities and revenue.
What’s New
RevSure’s new Agent Builder & Hub is a no-code, agentic AI platform that enables B2B GTM teams to build and deploy full-funnel AI agents for attribution, personalized outreach, pipeline forecasting, campaign insights, buyer intelligence, audience refinement, prioritization, and more. In the face of growing complexity and data fragmentation, it enables faster, more flexible, and more consistent execution across the funnel with its GTM Data Graph, which unifies data across sales, marketing, SDR/BDR, and partner systems to power the most context-rich, agentic AI engine for full-funnel optimization.
Sales & Revenue
AI-ENABLED CUSTOMER INTELLIGENCE
What They Do
Common Room gives Go-To-Market teams a single place to capture every buying signal, score and prioritize the person and account behind the signal, and run high-converting plays at scale. It uses AI enrichment and automation to reach the right person with the right context at the right time.
Why It Matters
Common Room built their core technology to capture signals with AI and connect with the person behind the signal, initially selling to community and developer relations teams. With the foundation already built and a head start on other startups trying to build an AI-native, actionable GTM insights/workflow product, it leveraged its strong tech to build a comprehensive platform to serve GTM teams with what they need most – finding and engaging with potential and actual customers.
What’s New
Common Room has been named Koala’s preferred partner in helping its customers navigate its product’s sunset; it’s honoring existing Koala pricing for comparable packages and providing white-glove transition support for customers making the move to Common Room.
AI WORKSPACE FOR SALES
What They Do
Scratchpad is building the AI workspace for revenue teams at companies like Brex, MaintainX, Headway, Dialpad, Clio, Plaid, and Vercel, who are using Scratchpad to 1) remove admin work from sellers, and 2) drive winning execution on every opportunity, aligned with the company sales process.
Why It Matters
Scratchpad is the teammate that can listen to every call, read every email, and inspect every lead across an entire sales organization. High-performing sales teams are using the platform to drive better outcomes by ensuring Salesforce hygiene, qualifying deals consistently, communicating with confidence after customer interactions, and giving leaders instant visibility into what’s happening in every opportunity.
What’s New
Scratchpad recently launched AI CRM Updates, an integrated part of their workspace for sales. This new capability auto-drafts high quality updates to Salesforce from customer conversations and emails, removing admin work from sellers and giving operations and leaders consistent and accurate data in the CRM.
AI REVENUE WORKSPACE
What They Do
Outreach is the leading AI-powered revenue workflow platform helping go-to-market teams accelerate revenue growth and improve seller productivity.
Why It Matters
Outreach infuses predictive, assistive, conversational, and agentic AI to power hundreds of use cases across revenue motions. From new logo prospecting to expansions, deal acceleration, driving retention, and forecasting, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Leading enterprise customers include SAP, Siemens, Snowflake, and Verizon.
What’s New
Outreach recently unveiled its powerful new AI Agents, purpose-built for revenue teams, and expanded its Data Enrichment capabilities with more data providers to deliver deeper insights and automation. Two new AI agents are now available to reduce manual work, accelerate deal execution, and deliver pipeline:
- Deal Agent suggests updates to sales methodology fields, such as pinpointing the economic buyer or buyer decision criteria, based on the latest customer conversations. It helps reps keep CRM updated with minimal effort and gives managers confidence in pipeline accuracy.
- Research Agent builds a rich, real-time account view by searching public data and past interactions—automating account planning, creating handoff briefs, and delivering hyper-relevant messaging aligned to customer initiatives and pain points.
JUST-IN-TIME SALES ENABLEMENT
What They Do
Spekit brings together a robust content management system and contextual AI to predict sales reps’ exact needs and enable them in real-time.
Why It Matters
Spekit is built for today’s hyper-competitive market, turning real-time knowledge access into a competitive advantage by automatically surfacing the answers, content, and training reps need when they need them, in any app.
What’s New
Spekit’s latest release, AI Sidekick, becomes a sales rep’s always-on assistant, delivering a seamless, AI-powered experience that unites content, coaching, buyer engagement, and performance insights. From dynamic Deal Rooms to CRM-connected intelligence, it helps reps reduce friction, improve execution, and drive measurable growth, right within their workflow. And sales leaders gain unprecedented visibility into content ROI, rep effectiveness, and buyer intent, finally connecting enablement efforts directly to revenue outcomes.
Customer Success
AGENTIC AI FOR CUSTOMER SUPPORT
What They Do
Forethought is the first AI-native platform for enterprise customer support, built on a multi-agent architecture that delivers omnichannel resolution across chat, email, SMS, and voice.
Why It Matters
The platform combines three core AI agents: Discover (analytics and insights for admins), Solve (autonomous customer-facing support), and Assist (real-time agent coaching). Forethought's proprietary Autoflows agentic reasoning engine enables each product to act as its own autonomous AI agent, creating a comprehensive solution that goes beyond traditional chatbots to provide true agentic AI for customer experience. The platform integrates seamlessly with existing customer support infrastructure and uses resolution-based pricing that scales naturally with customer success.
What’s New
Forethought recently launched Agent QA, an AI solution that automatically scores 100% of support conversations based on custom metrics. It helps teams end the manual QA process by providing real-time insights and offering coaching opportunities to build a world-class team.
AI CONTACT CENTER PROVIDER
What They Do
Regal helps enterprises transform their customer experience with customized Voice AI Agents.
Why It Matters
Regal is enabling businesses to engage customers using natural, human‑like voice, as well as chat and SMS. Its AI Phone Agents and AI Chat/SMS Agents can autonomously conduct and manage inbound and outbound calls, lead qualification, scheduling, reminders, support inquiries, and more, all while connecting in real time with CRM systems and other enterprise workflows.
What’s New
Regal recently announced a partnership with TaskUs (60,000 seat BPO) to roll out Voice AI Agents to all their customers, and was featured in the WSJ: “It’s really in the last 12 to 18 months that we’ve seen AI voice agents performing as well or better than humans.”
